Global social networking brands are continuously gaining prominence in India, and this is quite evident from comScore’s recent report on India’s top social networking sites.
More than 33 million Internet users age 15 and older in India visited social networking sites in July, representing 84 percent of the total Internet audience. India now ranks as the seventh largest market worldwide for social networking, after the U.S., China, Germany, Russian Federation, Brazil and the U.K. The total Indian social networking audience grew 43 percent in the past year, more than tripling the rate of growth of the total Internet audience in India.
“The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains.”
| Top Social Networking Sites in India July 2010 vs. July 2009 Total India – Age 15+, Home & Work Locations* Source: comScore Media Metrix |
|||
| India | Total Unique Visitors (000) | ||
| Jul-2009 | Jul-2010 | % Change | |
| Total Internet : Total Audience | 35,028 | 39,562 | 13 |
| Social Networking | 23,255 | 33,158 | 43 |
| Facebook.com | 7,472 | 20,873 | 179 |
| Orkut | 17,069 | 19,871 | 16 |
| Bharatstudent.com | 4,292 | 4,432 | 3 |
| Yahoo! Pulse | N/A | 3,507 | N/A |
| Twitter.com | 984 | 3,341 | 239 |
| LinkedIn.com | N/A | 3,267 | N/A |
| Zedge.net | 1,767 | 3,206 | 81 |
| Ibibo.com | 1,562 | 2,960 | 89 |
| Yahoo! Buzz | 542 | 1,807 | 233 |
| Shtyle.fm | 407 | 1,550 | 281 |
Facebook.com captured the top spot with 20.9 million visitors. Orkut ranked second with 19.9 million visitors (up 16 percent vs. year ago), followed by BharatStudent.com with 4.4 million visitors (up 3 percent). Twitter.com had the highest rate of growth among the top five social networking sites, increasing 239 percent to 3.3 million visitors. Yahoo! owned two of the top ten social networking sites: Yahoo! Pulse (3.5 million visitors) and Yahoo! Buzz (1.8 million visitors).
Source : comScore
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Robin
Sep 08. 2010
Facebook stands out of the crowd. Whew.
great post by the way.
Robin recently posted..Monthly Traffic and Revenue Report- August 2010
Swamykant
Sep 08. 2010
Yeah Facebook has improved by 179% . It is really great.
Thanks
Swamykant
Jawahar
Sep 09. 2010
Wow, what an huge change in facebook, Twitter, Yahoo buzz and style.fm. really amazing
Isha Singh
Sep 10. 2010
facebook stands first not in india but worldwide too… btw orkut can give competition to facebook in india…..
Isha Singh recently posted..Backlinks- How to Get More Links To Your Site
Swamykant
Sep 10. 2010
Hi Isha
Facebook may a champion worldwide but I believe Orkut is the best option for Social networking in India. The main reason the culture and trends that are encouraged in FB and Orkut differs alot. I believe many Indians will go with it.
If Facebook can become desi like Orkut, then no one can beat Facebook
What to do say buddy
Vinay
Sep 12. 2010
I feel Twitter is growing much faster than FB. Bloggers rock
Thanks for the market updates bro
Vinay recently posted..First ever IE9 screenshot leaked by Microsoft!
swamykant
Oct 29. 2010
Your are right
swamykant recently posted..Interesting Facts About the Wild World of Robots
Mukund
Apr 17. 2011
“Madryns Your Companion” is a new Social Networking Website from India and will rock the world soon!
Mukund recently posted..Reebok NFL Jerseys The Well Known Goods – nhl jerseys
Neelam
May 29. 2011
Vrey nice info,,i love ur site ,,,,,its full of interesting ,,,,,