Last December, Google first introduced the Google URL Shortener (goo.gl) as part of Google Toolbar and Feedburner. Since then they have integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service.
Yesterday goo.gl got its own website (http://goo.gl/). It is considered to be the stablest, most secure, and fastest URL shortener on the web.

To access the new website and start taking advantage of these improvements, simply type “goo.gl” in your web browser and hit enter. There you’ll find a simple interface where you can quickly shorten a URL.
Praveen
Oct 01. 2010
can it beat bit.ly?
Praveen recently posted..6 Ways to Grab Attention for Your Blog Articles
Swamykant
Oct 01. 2010
Yeah.. I believe it can beat bit.ly
I checked the performance of this shortener. It very fast compare to other shortener and at the sometime it provides additional information as well.
seo-proxies
Feb 08. 2012
It’s tough to discover knowledgeable individuals on this topic, but you sound like you realize what you’re talking about! Thanks