Facebook was the top search term in 2010 reported by Experian® Hitwise®, a part of Experian Marketing Services.This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches.1 Four variations of the term “facebook” were among the top 10 terms and accounted for 3.48 percent of searches overall.

New terms that entered into the top 50 search terms for 2010 included – netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.

Top-visited Websites in 2010

Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).

The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.

Top 5 Personalities

1. Kim Kardashian

2. Oprah

3. Rush Limbaugh

4. Miley Cyrus

5. Glenn Beck

Top 5 Movie Titles

1. Star Wars

2. Paranormal Activity 2

3. Avatar

4. Transformers 3

5. Harry Potter and the Deathly Hallow

Top 5 searched for artists/bands

1. Lady Gaga

2. Justin Beiber

3. Eminem

4. Taylor Swift

5. Michael Jackson

Branded Destinations

1. Disney World

2. Disneyland

3. Six Flags

4. Universal Studios Orlando

5. Great Wolf Lodg

Top TV show searches

1. Dancing with the Stars

2. American Idol

3. Young and the Restless

Sports

Athelete- Tiger Woods

Top sports team-Dallas Cowboys

News and Media

Bret Michaels

Tiger Woods

Sandra Bullock