How People Use Internet in India [infographic]


Microsoft Advertising, MEC and Mindshare has conducted a study on ‘Living with the internet’ for understanding the internet usage patterns in India and what do Indians do online. The study was undertaken across 11 countries – Brazil, Canada, China, France, India, Japan, Mexico, Russia, Spain, United Kingdom and the US and focused on 7,000 participants aged between 16 and 54 years old.

What do Indians do online?

  • 49% to communicate with others
  • 35% seek information
  • Entertainment in the form of music, video and gaming is the motivation for going online for 22% of all online occasions
  • 14 per cent to create content in the digital space
  • 12 per cent for online transactions

The study finds that 72% time spent online by Indians is planned, not spontaneous. Below the Infographic on Internet usage patterns.

More details on this study available here.

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Swamykant is the Co-founder and Editor-in-Chief of Your Digital Space (YDS). He loves to read and write about web, gadgets and apps. If you’d like to connect with him, follow him on Twitter or befriend him on Facebook. Check other posts by

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3 Responses to “How People Use Internet in India [infographic]”

  1. Tech Crates

    Jun 10. 2011

    Great infograph… Most of them are present on SNS :-)
    Tech Crates recently posted..Dell Latitude E6510 Specifications

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  2. Roshan

    Jun 11. 2011

    Great info, I believe i will be in that 72% of planned internet users :-)

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  3. Ahsan

    Jun 12. 2011

    interesting statistics. Long live with Internet
    Ahsan recently posted..Check SEO Status With Mozilla Add-ons

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