The Social Media ProBook is a 42-page free e-book collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries.
The book contains a mixture of practical advice and insights around the current social media landscape. Also this advance resource was written for professionals with some working knowledge of social marketing. Specifically, it will answer the following questions (and more):
- How to optimize your Facebook newsfeed to be seen by as many fans as possible
- How to scale your social media program globally
- How to measure something other than “Likes”
- How to create infographics that wow the Web and drive crazy traffic
- How to build relationships with influencers
- and more ….