Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords?
The 20 most expensive keyword categories (Click on the above infographic from Wordstream) with the highest search volume and highest costs per click, thereby netting Google the most money, are:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
- Conference Call
- Trading
- Software
- Recovery
- Transfer
- Gas/Electricity
- Classes
- Rehab
- Treatment
- Cord Blood
WordStream also offered four PPC tips for bidding in a competitive keyword niche:
- Target specific, 3-5 word keywords.
- Use negative keywords to eliminate keywords that aren’t relevant to your business.
- Break up large keyword lists into smaller, more targeted lists.
- Test various offers to improve conversions with landing page optimization.
The advertising rates for niches such as Insurance, Loans, Mortgage, Attorneys and Credit are so high ($55-$45 per click) for two reasons – there’s plenty of competition among advertisers so they have to bid higher to outbid the other and second, the return after winning a customer is extremely high.
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