Advertising is everywhere, especially on the Web. Banner ads have been a part of the internet for nearly as long as there’s been an internet. It’s the way that businesses can get their messages out.The concept of banner advertisement was creative and revolutionary and it boosted like an arrow.
Most websites I visit have some sort of web banner advertisements on them. Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense.
Key Elements of a Perfect Banner Ad
Here are some of the key elements a perfect banner adverts has:
- Good Use of Space
- Compelling Imagery
- Creative Message
- Call to Action
- Brand Incorporation
- Strong Text
- Appropriate Humor
For Inspiration , check 60 Pixel Perfect Examples of Advertising Banners
What makes up a good one? What makes them atrocious?These questions are tackled by our friends at BuySellAds as they look at what works and what doesn’t work. Click to enlarge.