All webmasters and bloggers want high search engine rankings to list their site on top of search engines search result pages. There are hundreds of sources providing information about search engine optimization to drive more site traffic. Google just made it simpler to master these SEO techniques.

Also see: Free Download: 101 Tips On Search Engine Optimization Ebook

Search Engine Optimization Starter Guide

Google webmaster tools has released an official Search Engine Optimization Starter Guide that covers many areas that webmasters might consider optimizing to get better Google ranking and indexing.

Here is the index of contents that should interest you.

• Create unique and accurate page titles
• Make use of the description meta tag
• Improve the structure of your URLs
• Make your site easier to navigate
• Offer quality content and services
• Write better anchor texts
• Use heading tags appropriately
• Optimize your use of images
• Making effective use of Robots.txt
• Be aware of nofollow tags for links
• Promoting your website in the right ways
• Make use of free webmaster tools
• Take advantage of web analytics services

Download the Official Google SEO Started guide (.pdf) today and see what Google expects from your site structure and functionality.

Google SEO Report Card

Google’s SEO Report Card is an effort to provide Google’s product teams with ideas on how they can improve their products’ pages using simple and accepted optimizations. The Google SEO Report Card project gives deep insights into the main pages of 100 different Google products, measuring them across a dozen common optimization categories.

Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. Download Google’s SEO Report Card for free.

These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users’ experience when visiting our sites.