You may have heard  that StumbleUpon drives more traffic referrals than any other social media site. For those you that don’t know StumbleUpon, it’s essentially a browser add-on, which adds a button allowing you to “stumble upon” a random site that’s geared to your interests.

Unlike other social media site, StumbleUpon is like a web-based slot machine, where every pull of the lever should theoretically yield another jackpot. It offers instant gratification while eliminating the stress of choosing what you want to read.

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Here is an infographic that shed some light on this by describing the lifecycle of a web page in StumbleUpon, especially how long you could expect the average web page to keep getting visitors.

via Visual News