The world’s biggest, best-loved search engine Google owes its success to supreme technology and a simple rule: Don’t be evil. However, Google has come a long way since it was incorporated in 1998.
What this means for you is that data from the things you search for, the emails you send, the places you look up on Google Maps, the videos you watch in YouTube, the discussions you have on Google+ will all be collected in one place. All of that data history will now be explicitly cross-referenced.
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Google always emphasizes that ads should be relevant, obvious, and “not flashy,” but what seems to have been forgotten is a respect for its users privacy, and established practices.
So Can we still trust Google to do no evil? There is increasing evidence to suggest that the answer is ‘no’.