There is a good news for consumers worried about the quality of drugs they buy from near medical store. PharmaSecure, a US based company is in talk with Indian drug majors to implement a new, cost effective, SMS based technology that would allow to check the authenticity of the drug.

Eliminating counterfeit pharmaceuticals will take three things: first, legislation which would criminalize the use of counterfeit versions of trademarks and enhances penalties when counterfeit marks are used on drugs; second, expand the Government’s capacity to investigate counterfeits; and finally, pharmaceutical manufacturers have to implement effective track-and-trace systems to protect their supply chains and their consumers.

How does Parma Secure Works

Pharmasecure partners with pharmaceutical companies to attach a unique identifier, along with a phone number (9901099010), on their drugs.

When you buy the drug from a pharmacy, you text this identifier to the number and you receive an SMS back letting you know whether or not the drug is authentic.

Do check : ParmaSecure Authentication Portal

PharmaSecure’s technology  will benefits both consumers and drug companies alike. For pharmaceutical companies, it gives feedback data that helps them determine where and when drugs are authenticated which in turn, helps them understand their market.

And the consumer wins, because they can easily and quickly authenticate via the code and their mobile phone that the medicine they’re taking is safe and effective.