Postrank is a web app that allows you to plug in any RSS feed to the system and it scores each post in that feed by the relative number of comments, inbound links, mentions on Twitter, saves on Delicious and other social media metrics. Then you can subscribe to a filtered feed of just the 10% most-discussed items in any feed.
Basically, PostRank offers real time social media data and analysis on almost every topic or trend that is relevant to your blog, business, niche, and industry that goes beyond other analytics programs.
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On June 2011, Google acquired PostRank and it is a bad news that PostRank will be sunset on May 1, 2012. However the sweet part is that you can conduct much of the same measurement and analytics that you’ve enjoyed through PostRank with the new Google Analytics Social reports.
What Can You Measure with Google Analytics Social reports?
The new Social reports within Google Analytics reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. It helps you with 3 things:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
- Make better, more efficient data-driven decisions in your social media marketing programs
The Social reports allow you to analyze all of this information together and see a more complete picture of social impact than often used today.
Image via searchenginewatch
Here are a couple of the things you can do with new reports:
- Overview Report: see social performance at a glance and its impact on conversions
- Conversions Report: which goals are being impacted by social media
- Social Sources – find out how visitors from different sources behave
- Social Plugins: find the content that’s good enough to share
- Activity Stream: what’s happening outside of your website
These new social reports will be available for all users over the next few weeks under the Standard Reporting Tab or check this link
Source: Google Analytics Official Blog