The Internet marketing industry is a vast sea of companies of different types and sizes, operating in areas from email marketing to crowdsourcing to SEO.
It’s virtually impossible to operate a business in 2012 without engaging in Internet marketing, and it’s very easy to get lost in this sea of providers. So WordStream has created a map to guide you on your journey through the Internet marketing landscape.
Here is the map to help you navigate. (Click the map to enlarge.)
It is a list of top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.
Below you’ll find our full list of the 150+ market leaders in the Internet marketing space. This will help you save time, be more productive and grow your business.
Top Content Marketing & Blogging Applications
- WordPress
- Typepad
- weebly
- Posterous Spaces
- Joomla
- Drupal
- Blog.com
- SquareSpace
- Acquia
- Sitefinity
- Alfresco
- Textpattern
- Kapost
- Compendium
- Ektron
- Moveable Type
- CrownPeak
- Ceros
Best Conversion Rate Optimization Tools
- Google Website Optimizer
- Adobe Test & Target
- ThomasNet Navigator Platform
- Unbounce
- Visual Website Optimizer
- Invesp Pii Conversion Optimization
- Optimizely
- Ion Interactive
- Monetate TestLab
- Maxymiser
- sitespect
- Traffiliate
- Vertster
- Amadesa
- Hiconversion Pro
- Wingify Visual Website Optimizer
Top Crowdsourcing Platforms
- Amazon Mechanical Turk
- oDESK
- Elance
- 99designs
- Guru
- PeoplePerHour.com
- CrowdSPRING
- Trada
- IdeaScale
- Telligent
- CrowdSource
- Accept360
- Spigit
- Chaordix
- evly
Best Email Marketing Software
- Constant Contact
- AWeber
- MailChimp
- iContact
- CheetahMail
- Vertical Response
- ExactTarget
- Bronto
- MadMimi
- Campaign Monitor
- Lyris
- SendBlaster
- NetProspex
- EmailBrain
- Responsys
- Pinpointe On-Demand
- Mailigen
- Arial Software
Best Marketing Automation
- Marketo
- HubSpot
- NetSuite CRM+
- Eloqua
- Silverpop Engage
- Pardot Marketing Automation
- Vocus
- IBM Unica
- Optify
- SiteCore
- Aprimo
- LoopFuse
- Genius.com
- SalesFUSION 360
- Alterian
- Net-Results
- eTrigue DemandCenter
- Neolane Leads
- PlanPlus CRM
- Genoo Marketing Automation
Best Pay-Per-Click Marketing (PPC) Tools
- WordStream
- Acquisio
- Marin Software
- Kenshoo
- Efficient Frontier
- BoostCTR
- Clickable
- Apex Pacific BidMax
- Podium adCore
- ClickSweeper
- Digital River KeywordMax
- WordWatch
- BidRank
Best Search Engine Optimization (SEO) Tools
- SEOmoz Pro
- Google Webmaster Tools
- SEO Book
- SEOQuake
- MajesticSEO
- Raven Tools
- Searchmetrics Suite
- Sistrix
- DIYSEO
- Web CEO
- Conductor Searchlight
- Ontolo
- Linkdex
- GShift Labs
- FlamingoSoft SEO Administrator
- Trend Metrix SEO Studio
- Apex Pacific SEO Suite
Best Social Media Management Platforms
- HootSuite
- Wildfire App
- Sprout Social
- Radian6
- Seesmic CRM
- Vitrue
- Adobe SocialAnalytics
- Buddy Media
- Awareness Social Marketing Hub
- Shoutlet
- Sendible
- Spredfast SCRM
- Crowd Factory
- Crimson Hexagon
- Postling
- Engage121
- Syncapse Platform
- Mzinga
Top Video Hosting & Management
- Vimeo
- Brightcove
- Viddler
- Brainshark
- Wistia
- Kaltura
- Ooyala
- vzaar
- Pixability
- thePlatform
- Visible Gains
Best Web Analytics Tools
- Google Analytics
- Adobe SiteCatalyst
- IBM Coremetrics
- AWStats
- Clicky
- KISSMetrics
- Crazy Egg
- Piwik
- WebTrends Analytics
- VisiStat
- ClickTale
- Woopra
- Net Applications HitsLink
- GoStats
- OneStat
- Deep Log Analyzer

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