If you’ve ever used Google Analytics you’ll no doubt be aware of the unusual statistics of the Bounce Rate. On face value it can appear to be straight forward but once you begin to dive into the details of how Google analyses this metric it emerges that all is not as it seems.

Do you know anything about how it’s calculated, what your industry’s average bounce rate is or even what factors affect your bounce rate? This brilliant infographic from the team at KISSmetrics will give you answers and some tips to help you improve your bounce rate.

Related: 15 Free Tools for Website Traffic Analytics

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