If you work on a luxury brand, or a brand that relies heavily on ecommerce shopping channels, then this profile of the affluent male may be of interest to you.
iProspect partnered with comScore to create a custom survey for the Affluent Male ($100K+ in HHI), and uncovered valuable information about his online behaviors and preferences, including device, advertising, research, shopping and brand preferences.
The data shows that online shopping is the norm rather than the anomaly for the affluent male. He is connected through multiple devices and is using them for research and purchasing.
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