Branding is an important factor that keeps your company standing out. It gives your company a voice and also leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to.
Color is the most noticed aspect of a brand, and color is everything!
Why should you care about your brand colors ?
- Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.
- Consumers are acutely aware of whether or not a brand and logo color really connect.
- Color is the first thing a consumer will notice about your logo.
- It costs your company next to nothing to chose color, but making the wrong decision could cost your company in the long run.