Branding is an important factor that keeps your company standing out. It gives your company a voice and also leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to.
Color is the most noticed aspect of a brand, and color is everything!
Why should you care about your brand colors ?
- Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.
- Consumers are acutely aware of whether or not a brand and logo color really connect.
- Color is the first thing a consumer will notice about your logo.
- It costs your company next to nothing to chose color, but making the wrong decision could cost your company in the long run.
So better integrate your brand colors across the board – in your logo, landing page, product and more, to achieve the highest impact. The below infographics from Marketo explains what each color means and which is best for your business.
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