Volvo has released an X-ray app at the Geneva Auto Show that allows users to turn their iPhones and iPads into handheld x-ray scanners. Users can walk around a Volvo and see a full 360° x-ray view beneath its skin, with callouts to the patented World’s first Volvo innovations inside.
The augmented reality technology behind it fuels the app, enabling devices to read markers that are placed around the car. A huge success at the Geneva Auto Show, the app will be used in other Auto Shows around the world, as well as Volvo dealers.
Volvo X-Ray was created by a digital agency called La Comunidad Miami. Take a look at the video below showing how this innovative technology works.