Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The reader/listener of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.

The most important elements of copywriting to be aware of are:

• Audience
• Features
• Aim
• Benefits
• Strategy
• Desired customer reaction

This massive infographic from Abccopywriting.com drops some serious knowledge at you. Enjoy!