Advertising places all businesses on the same footing; the impact they leave customers visually, depends upon how they take advantage of technology. Fortunately, technology gave birth to “Websites”.
Here are the 10 reasons why your business needs a website.
1.Direct customer interaction
Your business will no longer be bound by geographical limitations. Customers from thousands of miles away can keep in touch with you or any of your staff directly via the “contact us” feature present in all websites.
2. Paperless Order Entry
Businesses that deal with selling, especially the pre-order ones, greatly benefit from having a website. Customers can simply login and key in the item of their choice. No need to physically travel to another location just to have a product purchased.
3. Paperless Product Catalogues
Current and potential customers can browse through the list of products and services without making a phone call or requesting for hard copies of brochures. Via your own website, you can have the customer download your product list via a PDF file. And since your products are already posted online, the next reason is very inevitable.
4. Update prices and product quotes real time
Let’s admit it, the rising cost of doing business will definitely trigger you add a few couple of dollars to your basic prices. If your business has its own website, you can modify your products’ prices and explain why the reason behind it. After the change has been made, customers can then see the update real time.
5. Social media linkages
A business website can be linked to any social media sites, where you can have your customers leave testimonials about your products and services.
6. Advertisement within an advertisement
A website is already an advertisement in itself. As the owner, you can post countless videos and other visuals which can make your products more enticing for the consumers to purchase.
7. Screen job applicants online
You business’ online presence will attract job seekers to try a carer under your tutelage. No needs for job seekers to travel all the way to your physical location just to have them show you their credentials.
8. Better visibility for your employees
A website is also made for the purpose of unifying and spreading information to your current workforce. In-location billboards and graffiti areas will no longer be of use since you can post company announcements and memos via your website.Since a website is used for better information dissemination the next reason is bound to happen.
9. Use the website as your employees’ payroll and HR link
Imagine the money that will be saved if you do away with the manual printing of payslips. Likewise, websites also serve as a labor-saving mechanism which minimizes the need to hire extra HR personnel. HR-related transactions such as requests for job certificates and tax records can be sent and processed via clicks in your business site.
10. Discuss the Company History
Enumerate the hard work and dedication the business owners had gone through via a company history link in the website. This will serve as an inspiration for others to do the same.
A business needs two things in order to survive the ever-competitive world of entrepreneurship: consistent product or service quality and constant advertising. For whatever mission –vision your company might have owning a website will definitely get you on the right track.
Author Bio: Wil Le is Director at ziplinewebsites.com; ZipLine is Web Design Company in Phoenix, Arizona. With decades of professional experience, we have the expertise and the longevity our clients have come to know and trust. We are expert in Web Development, Content Management, Mobile applications, Social Media Marketing & Search Engine Optimization.